One strategy used was the idea of logos to show how social media outlets like Google and Facebook exploit human nature, creating addictive behaviors. For example, McNamee states that, “A 2013 study found that average consumers check their smartphones 150 times a day. And that number has probably grown. People spend 50 minutes a day on Facebook. Other social apps such as Snapchat, Instagram and Twitter combine to take up still more time.” This strategy of logos works here because it sets up the idea of how harmful this could be, and allows for the audience to become aware as to how this could be a bad part of social media. The big Internet companies are more so able to influence since they keep a personal profile on you due to your use of their platforms. After realizing a fact like this as a reader who uses social media, you are now more easily convinced to believe what McNamee has to say. The use of logos in this article is an excellent choice because the audience will always be more easily persuaded when what the author has to say is backed up by facts. Since most of us in today’s society use social media, these facts will be more personal and relatable, and will actually have an impact on our ways of thinking. Logos for McNamee’s argument is well used and establishes a great amount of compelling evidence as to why social media is not always a good thing, and will actually create addictive behaviors in humans.
Another strategy used by McNamee throughout the text was the use of analogies when it came to the idea presented that human beings have many natural tendencies that need to be monitored in the context of modern life. For example, McNamee uses the analogy that, “our craving for fat, salt and sugar, which served us well when food was scarce, can lead us astray in an environment in which fat, salt and sugar are all too plentiful and heavily marketed to us. So too our natural curiosity about the unknown can lead us astray on a website that leads us too much in the direction of lies, hoaxes and misinformation.” McNamee is comparing the craving of fat, salt, and sugar in our society due to how it is presented to us to the idea that we will be curious while on the Internet and will stumble across a wide area that we are not too familiar with. This analogy works here in the text because everyone is familiar with how good salt and sugar is, yet how bad it could be to your health. This will help the audience to understand how websites use this same thinking. Once your curiosity takes over, you will be drawn to the unknown that you feel is a good idea to look at, when in reality could be bad due to how many lies and misinformation there are all over the Internet. After looking at this analogy and realizing that this analogy is something you relate to as a reader, you will now be more easily persuaded to agree with McNamee and think about if you have ever been in this situation, which many of us could say we have. Also, McNamee states that, “YouTube has created a restaurant that serves us increasingly sugary, fatty foods, loading up our plates as soon as we are finished with the last meal. Over time, our tastes adjust, and we seek even more sugary, fatty foods, which the restaurant dutifully provides. When confronted about this by the health department and concerned citizens, the restaurant managers reply that they are merely serving us what we want.” This is another example of an analogy used in the text. This analogy relates directly with the last one, both having to do with sugar and fat. Websites that are used by many in our society today, like Youtube, use this thought that it is good to continue to feed their community with the things that they feel will draw them to come back to their site, no matter if it is good or bad. Again this is an analogy that us as an audience could relate to, and actually is a bit scary how easy it is for these large websites, that are a go-to for many, to radicalize billions of people. Analogies in this text work great to help persuade and clarify the argument McNamee is attempting to make.